Hey There!

I am Joe Marshall.
Product Manager &
Certified ScrumMaster®.


A little more about me.

I'm an entrepreneur at heart. My professional passions are building digital products, branding and authentic marketing.

As a team member building digital products for the past five years, I've relied on my years of experience and scrappiness in ensuring concise communication in effective story writing, acceptance criteria, working with team members while ensuring business prioritization alignment. I've never been one to shy from a presentation. I will offer something when I have something to contribute. Less is more. In previous endeavours, I've pitched investors on startup ideas and given speeches to groups of 20 to crowds over 3,500. In addition, I've branded startups, crafted company names, product lines, position messaging and more. In a former life, I also produced logo design, color palettes, font choice and mood boards. Helping define the user experience for both physical and digital products in his career, I'm eager to provide answers to real-world problems. I've had the pleasure of being part of some great teams, building, refining and enhancing digital and physical products with unknown startups to well-established, corporate flagship products.

Whether it's enhancing the product offering through data-driven decisions, or mocking up a new MVP to find a product-market fit, I've been able to craft and execute while leading teams to the finish line.

Contact Me Download CV


What I Do.

I can think. I can work. I can do that for you and your organization.

  • Product Management

    Helping companies, teams and non-profits find their "why" through data, research, market sizing, rapid, lo-fidelity prototying and ultimately building user feedback loops.

  • Communication

    Effecient, clear and concise communication are critical for any business environment. I help teams craft, distill and diseminate essential information to multiple stakeholders, internal and external.
    Within Product Management, I've written release notes, recorded how-to-videos and written help and support articles to guide users from start to finish.

  • Marketing

    With a background in Marketing, I've been able to identify, scope and size target markets and help teams and organizations craft a go-to-market strategy, tactics, write copy, construct landing pages, compose presentations, talking points, FAQs and launch plans and product announcements.

  • Customer Success

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Work Management

Creative and entrepreneurial problem solver with 10 years experience building brands and products. Seeking to continue Product Management career.

  • Pivotal Tracker
  • Trello
  • Typeform


Design and Protoyping

  • Photoshop
  • Figma
  • Sketch
  • Canva



  • Zapier
  • Google Apps
  • Powerpoint/Keynote



  • Autopilot
  • Google Analytics
  • Google AdWrods
  • Google Optimize
  • MailChimp



  • Leadership
  • Scrum
  • Mentorship
  • Collaboration
  • Public Speaking

Career and Education


Luck is a matter of preparation meeting opportunity. - Seneca.


Oct 2015 - Present


Director of Product Management

  • Mentored sales staff and customer success teams resulting in 10% increase in YoY sales
  • Led agile team in weekly sprints and maintained product backlog to enhance InGo web app
  • Leveraged 250 surveys, NPS scores and 800 support tickets to set product vision and roadmap
  • Crafted mockups, scoped user stories, defined requirements, and acceptance criteria
  • Entrepreneurial ability to identify and prioritize business and product needs

Nov 2014 - Oct 2015


Director of Marketing

  • Devised on-boarding experience resulting in 200% increase of product shipped after one month
  • Implemented documentation protocol, decreasing product installation time by 25%
  • Invited as social media marketing expert and spoke as a panelist at industry flagship event
  • Crafted online certification training course producing 16 certified installers in 8 countries
  • Devised 5 lead funnels based on most-trafficked web pages, resulting in 190% lead increase YoY

Apr 2013 - Nov 2014

US Inspect

Marketing Strategist

  • Led redesign efforts of online scheduling tool based on over 100 surveys and internal feedback
  • Crafted branding and redesign efforts for core product (Inspection report) to over 40,000 customers annually

Sep 2008 - Apr 2013

Sire Studios, Inc.

CEO, Owner

  • Founded web design agency and managed business operations such as writing contracts,marketing, pricing, accounting and new business development
  • Educated and trained clients on CMS’s, Google Analytics, WordPress, Stripe and Squarespace


Apr 2017


ScrumMaster Certification

Earned ScrumMaster certification on first attempt at exam. Passed with a 92% score.

Sept 2015

General Assembly

Product Management, Part Time, Class Six

Attended weekly evening class at General Assembly in Washington, D.C.. Earned class certificate.

Sept 2004 - May 2008

George Mason University

Bachelor Degree, Marketing, Minor in Economics

Attended George Mason University's School of Management, class of 2008. Earned a cumulative GPS of 3.33. Earned Dean's List final senior semester.

Sept 2007 - Dec 2007

University of Leicester

Study Abroad, Direct Exchange Program

Attended a direct exchange program through George Mason University to continue university study and earn required School of Management credits. Earned passage at conclusion of program in Dec 2007.


Selected Projects and Success Stories.

These are some of my selected projects. It's a wide variety but it includes some key projects from my previous positions and side project ideas.

Network Notifications

This feature was devised out of market research, user feedback and aligning our own strategic priorities of getting more marketing out of each social-user. What I concepted, scope and wrote acceptance criteria became Network Notifications. After discussing the idea with senior stakeholders, team members and customers, I mockuped up the product demo, obtained feedback, iterated and ultimately scoped, prioritized and established a KPI for this feature. We expected a 20-30% open rate on a cold email. To our amazement, these emails retained (varying on size/market/demographic and content) anywhere from a 45% to 88% open rate, which is almost as high as a text message. Details

US Inspect, Home Inspection Report

I worked with senior stakeholders, field personal, internal customer support staff and customers to obtain feedback, ideas and ultimately using that feedback to concept the next generation of our flagship deliverable, our home inspection report. I developed a design language, mocked up and scoped the project. The results? Customers love them and the Agents love them. We transformed something stale, stagnant and uninspiring to a bright, friendly colorful experience for the prospective homeowner so he or she could make a decision in confidence for one of life's biggest moments. Details


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I'm available for new opportunities.

Want to work together? Drop me a line at

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Where to find me

Falls Church, VA

Email Me At

Call Me At

Mobile: (+703) 819 8890